Sell Ghana to the World!” — Shamima Muslim Rallies Marketers for the Reset Agenda
Shamima Muslim, who serves as the Deputy Presidential Spokesperson, has made an appeal to the marketing and communications business in Ghana to contribute to the telling of a positive national narrative as part of the “Resetting Ghana Agenda.” This story will showcase the country’s strengths, reforms, and progress. In her speech at the 14th Marketing World Awards, she pointed out that Ghana’s democratic stability, its talented youth, its creative economy, and its digital innovation are all essential “brand assets” that have the potential to attract investment and increase tourism. She encouraged the marketing and media industries to disseminate uplifting, truthful tales about the economy, governance changes, the Black Star Experience project, and the 24-Hour Economy initiative, in order to demonstrate that a self-assured Ghana is advantageous to both enterprises and the country as a whole. The function drew attention to the part that artificial intelligence plays in marketing, but also emphasized that human creativity and storytelling are still vital, and the awards were meant to recognize achievement and innovation across the African continent.
